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Lovells acts in all areas of unfair competition law, which relates to unfair and misleading advertisements including comparative advertising. We have teams of specialists in this field in all major European jurisdictions and in South East Asia.
Our specialists have a thorough understanding of the issues arising from the applicable national laws and the interplay with patent law, trade mark law and competition/anti-trust law. Our unfair competition lawyers have extensive experience in unfair competition litigation both on the national and multi-jurisdictional level.
Current European Union proposals to introduce Europe-wide rules in relation to sales promotions and unfair commercial practices have sharpened the spotlight on this area of law introducing new hurdles but also new opportunities for business.
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