Our experience in the consumer sector includes:
- advising SABMiller on its US$638 million acquisition of a majority interest in Birra Peroni SpA
- advising Mars on EU & UK product labelling & composition, together within advertising and promotional activity
- advising Brown Forman on the disposal of its shareholding in Glenmorangie plc
- advising John Lewis on sourcing arrangements associated with the development of the on-line grocery business Ocado
- advising Nintendo on commercial agreements and a variety of advertising campaigns, sponsorship and sales promotions
- advising Loyalty Management UK Ltd on the creation and implementation of the Nectar loyalty programme
- advising British American Tobacco on its defence of smoking and health related claims worldwide
- advising Estée Lauder on all trade mark clearance work for the launch of new brands in the UK and Europe
- advising Mattel on trade mark and other IP matters relating to Barbie and other of their products including the copyright title to SCRABBLE
- advising South African Breweries on its US$5.62 billion acquisition of Miller Brewing to form SABMiller
- advising HJ Heinz on tax matters relating to its operations in Poland, the Netherlands, Germany, France, Italy, the Czech Republic and the UK.