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The costs and threat of increasing regulation and the complexity and geographical spread of consumer markets and supply chains are just two issues facing the consumer industry today. Add to this the pressure of strong competition (both from existing players and new entrants) and increasing customer power and sophistication and we find a sector needing to concentrate not only on innovative pricing strategies but on reinforcing and growing brand value by inventing new ways of doing business.

This heavily regulated, competitive and logistics-focused climate requires that we, as legal advisers to the industry, demonstrate not only extensive knowledge and experience of the sector across the broad range of legal disciplines but also commercial insight and a practical knowledge of the core operational issues which drive business value and which need to be managed from a transactional perspective. This ensures we are able to:

  • anticipate and influence which legal developments will impact on business value and drive structural change in the sector

  • deliver “added value” advice on the risk profile of commercial arrangements and focus on constructive solutions to business issues

  • provide focused commercial advice based on greater knowledge of the risks involved and their impact - not just in a legal context but on the business as a whole and

  • ask the right questions and provide solutions!

Lovells' international consumer team comprises specialists offering in-depth industry knowledge across the full range of legal disciplines. We have a long tradition of advising leading multinational consumer companies operating in a broad range of consumer micro-markets including food and beverages, cosmetics, toys/games, electrical products and consumer services (e.g. loyalty and reward cards).